Things are going to get salty for Mr. Peanut in this year’s Super Bowl. The elegant legume, who was killed off in a Big Game marketing stunt in 2020, will return to the gridiron spectacle this year ...

Nuts! Mr. Peanut is dead! One of America's biggest snack brands, Planters, has killed off its famed mascot in a Super Bowl pregame ad. The beloved peanut shell, well known for his top hat, monocle and ...

Ads from Uncommon Creative Studio feature influencer stories about overcoming self-doubt and sharing oneself with the world. On Wednesday, Planters confirmed it has indeed killed off its spokesnut, ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...