I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

CHICAGO (AP) — It’s a beauty product fan’s dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...