One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Setting and accomplishing the goals and objectives of a business is crucial for success and growth. For highly educated and skilled job seekers aiming for salaries of $100,000 or more per year, ...