Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose for the best results? And ...

As we are approaching the halfway point in the year, you want to ensure your PPC campaigns are in the best shape possible going into peak season for many advertisers Whether you’re getting great ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...