SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...
A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...
Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...
Lego, the Danish manufacturer of colorful plastic bricks, has finally caved, er, responded to years of feminist carping over supposed gender stereotyping in its “minifigures” and now has a boxed set ...
The cool space fighter above was created with bricks from Lego Friends’ Butterfly Beauty Shop, Olivia’s Invention Workshop, Stephanie’s Cool Convertible, and Emma’s Fashion Design Studio. It proves ...
A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...