Let's start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an ...

What is Neuromarketing, and it it a fad, or is there some proof in the digital pudding? We've asked marketing experts to share their thoughts. Personalization is now a fundamental feature of any good ...

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...