What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

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You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can influence how customers see your brand and even affect legal paperwork.

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

When Robert Sampson and his co-founders were thinking up the name for their New York City restaurant, they wanted something that aligned with what the establishment offered–fresh and delicious Thai ...

What’s in a name? A name starts the story of your company or product. A great name won’t make a lousy product soar. And a terrible name won’t necessarily drown fantastic technology. But in this world ...

The exact steps for forming an LLC vary by state, but it's a similar process in most states. You'll need a business name, a registered agent, articles of organization, and an operating agreement in ...