"Our research shows it’s not enough to just spend time meeting together,” said Christina Bottis, CMO of Mural. “Teams must collaborate to reach alignment so they can drive faster GTM outcomes. That ...
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals ...
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