Whether they are mom-and-pop shops or giant corporations, many successful businesses have a clearly defined vision and mission statement. These are key to inspiring your team, focusing on achieving a ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

"If you don't know where you're going, any road will take you there." These lyrics to George Harrison's song "Any Road" are as true in business as in any other walk of life. Managers must define and ...

Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

Opinions expressed by Entrepreneur contributors are their own. While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do.

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...