The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

TL;DR: Lego Insiders can exchange Insiders points for the Mini Pokémon Center. Points are available to redeem from Feb. 27, ...

Lego unveiled its first-ever minifigure in a wheelchair, which first appeared at international toy fairs this week. Donning a beanie and hoodie, the male plastic figure is part of the company’s ...

SPRINGFIELD, Va. — A new Mini World that combines both a love for LEGO and D.C. landmarks will have people lining up for blocks ahead of the grand opening of the LEGO Discovery Center next month. The ...