Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Whether prompted by personal growth, economic shifts or the ...

In recent years, influencers have taken over the social media marketing industry, pushing traditional celebrities aside in advertising and product promotions. However, macro-influencers may face some ...