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In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

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As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

Photo Credit: The lobby of a modern hotel in Shanghai under the Orange brand of hotel group H World. H World Major chains tout hundreds of millions of members, but a new Skift metric reveals wild ...