Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there ...

Here is a question I have never seen asked before. A Search Engine Watch Forums thread asks does the order of your META tags make a difference. For example, if I place the META description tag after ...

To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML meta tags and meta tags, and listing some of the more useful tags you ...

Meta tags used to be an important variable for high search engine rankings. Then the practice was abused by shady operators who used keyword spamming, invisible text, or irrelevant copy in their tags, ...

Effective SEO goes beyond making your content clear, optimized, and appealing to visitors; it also involves focusing on search engines. Meta tags are pieces of information hidden in the webpage code ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of ...

Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout ...

Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their ...