We've embarked on another year, and many business owners — myself included — are spending time looking at their company’s growth over the last year and setting goals that will keep their businesses ...

The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

Setting strategic short-term goals for a business is essential to maintaining momentum and achieving long-term objectives. Short-term goals not only provide clear direction and measurable milestones ...

Well-managed small businesses usually start their planning process with a broad mission statement or vision. While this starting point is both necessary and admirable, it usually does not become ...