AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Thibault Spirlet Every time Thibault publishes a story, you’ll get an alert straight to your ...
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...