Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit ...

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

Visual merchandising is how you display products for sale. In particular, retail stores try to maximize the use of their floor space by drawing attention to items with the use of marketing materials ...

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals ...

B2B marketers are used to incorporating social media into our campaigns. Well, specifically we’re used to incorporating Facebook, Twitter, and LinkedIn into campaigns. Only a few B2B marketers have ...

Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want. You aren’t going to make it without visuals.

Visual content marketing has transformed retailers – in a good way. Here, we are going to address what visual trends are powering the top most-searched retailers of 2013 and what you can learn to ...

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups ...

Editor’s note: Iris Shoor is co-founder and VP Product Marketing at Takipi, a service for managing software downtime in the cloud. Before that, Iris was co-founder and VP Product at VisualTao, a B2B ...

Visual search is a quickly growing trend that will reach new heights in 2019. Consumers now expect to be able to find anything–or information on anything–that they see in the real world online with ...

I am a word guy—always have been. I read a lot of books and have even authored one. This blog is a bunch of words. And in my marketing work with nonprofits, words are paramount: mission statements, ...