"Exchanges are building their businesses with improved inventory access, and new players are ramping up their buying or opening negotiations with us weekly," Jonathan Bellack, Google's director of ...

Alex Bornyakov is the Founder of VertaMedia. Alex has built himself a reputation as an innovative entrepreneur, as the driving force behind several successful companies around the world. He co-founded ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...