Of course a marketing professional should be able to speak intelligently about an A/B test…but I’ve never known anyone great who would want to work for someone who asks about A/B test methodology to ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...

IAS b2b Marketing has worked with the publisher of the 'For Dummies' series to create a guidebook for the B2B marketing industry. The Cheshire agency says the book "demystifies the complex world of ...

People often ask me what it takes to be an entrepreneur. The most important quality, I tell them, is resilience—the ability to bounce back from failures and learn from mistakes. But another quality is ...