(Ad) We all know that advertising is a worthwhile endeavor. It is critical for starting, growing, and sustaining a successful business . However, figuring out the financial aspect of advertising trips ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time ...

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...