Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence of both marketing campaigns and sales actions on revenue related ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

The marketing attribution software market is expected to grow in the future due to the adoption of advanced technologies such as big data and AI in software and the increasing need to increase the ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In sales, it’s relatively easy to attribute outcomes to actions. When a salesperson ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

According to one report, “Europe’s digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

Experienced marketing technologists know that martech isn't as simple as finding an "easy button" you can press and automatically get more leads and higher conversion. They know that if you feed your ...

When investing in managed funds, you want to make sure the product you’re choosing is one that’ll beat the market. After all, that’s exactly why you’re paying someone a management fee! Many funds will ...