This year’s M2W “You Take the Cake” award is presented to Garry Rosenfeldt of Midas for his top-ranked case study, “From Hostile to Loyal: Midas International’s Customer Experience Transformation”. He ...
If only I had a dollar for every time I’ve heard this commentary, “What do you mean marketing to women? We’ve been marketing to women since Kellogg’s has been selling cornflakes”. And this, perhaps ...
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