Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Loom bands are taking the world by storm – and it’s not hard to see why. Rainbow-coloured and cheap, kids and adults can have hours of fun putting together flash designs with these bright pieces of ...

Rainbow loom bands – small elastic bands that can be woven into anything from friendship bracelets to animals and keyrings - are the latest kids’ craze But the most ambitious creation so far is a full ...