Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords ...

If you are just getting started on your first SEO campaign, the topic of keywords will almost certainly come up early on. Keywords play an essential role in SEO, and they always have done. The most ...

Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed ...