The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” By Callie ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...