Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and media intelligence, ...

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our ...

NEW YORK — Broadcasters face confusing crosswinds as they plan for the immediate future, with macroeconomics, regulation and technology all in heavy flux, said Rick Ducey, managing director, BIA ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...

Here's an ongoing news story -- perhaps one you will see on your big living room screen: Where will local TV stations be five years from now? For years, legacy local TV stations have been doing their ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...