Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Most Small businesses invest heavily in storefronts yet remain invisible online when nearby customers search for their services. Local search optimization levels the playing field against major chains ...

Google just emailed site owners about new Google Business Profile Playbooks containing recommendations for optimizing local listings. Daniel Hale pinged me on LinkedIn about this the other day after ...

Review count and keywords in reviews are most important for gaining top spots. Proximity remains the most prevalent local search factor. This can vary by business sector. New data on over 3,000 Google ...

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some ...

When you hear the term “contact page,” you probably think of a simple page containing contact info and maybe a form. I’m here to tell you why that’s a big miss from a local SEO perspective and show ...

Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead ...