A LOL Surprise looks like a pastel-colored ball that you’d throw around with your pet. What’s inside each of them varies, which is why they’re so fun. Some include tattoos and collectible trinkets.

The worlds of Roblox and LOL Surprise are coming together for what's been described as a "kid-safe digital game", and this is certainly a crossover that will appeal to a lot of young people. The news ...

One week after a Trolls doll was pulled off store shelves after complaints that a button on its bottom could promote child abuse, L.O.L. Surprise Dolls have come under fire for what happens when you ...

Today we are taking a break from Disney to talk about toys. Recently, LOL Surprise released some new mystery balls but this time they are shaped like little berry houses and feature Strawberry ...

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being ...