Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Lego Group, Disney Consumer Products, and Lucasfilm used their force powers to make something incredible happen on Wednesday ...

The Sphere in Las Vegas has launched a first-of-its-kind LEGO Star Wars-themed live interactive game experience.

The first building sets featuring LEGO SMART Play will be "Star Wars" themed. They'll launch on March 1 in select markets.

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...