Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From ...

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be ...

It’s the frustration of many a designer: You grow up sketching and making with your hands, only to find yourself 20 years later spending the day in front of a glowing screen. The reality is, building ...

April 16, 2009 Lego Systems has teamed with Digital Blue, an innovator in electronics and software for teens, to produce a range of colorful Lego-inspired personal electronics for kids. The line ...

Lego has run into a behemoth of a competitor — screen time. With kids increasingly opting for digital gadgets, the Lego Group, one of the world's most profitable toymakers, is streamlining its ...

The man running Lego A/S wants to merge the toymaker’s iconic building blocks with digital gadgets to help revive a slump in sales. “We see this as a way of keeping children interested for a ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their ...