SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...
Opinions expressed by Entrepreneur contributors are their own. LEGO, the popular building toy company, announced Sunday that it is launching a “Ready for Girls” campaign after commissioning research ...
Lego - the company that makes stackable toy bricks - has become a toy powerhouse in recent years, even surpassing Mattel in toy sales during 2014. Lego has become so popular, in fact, that the company ...
Lego claims its mission is to ‘inspire and develop the builders of tomorrow.’ Its ultimate purpose is ‘to inspire and develop children to think creatively, reason systematically and release their ...
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