SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...

Opinions expressed by Entrepreneur contributors are their own. LEGO, the popular building toy company, announced Sunday that it is launching a “Ready for Girls” campaign after commissioning research ...

Lego claims its mission is to ‘inspire and develop the builders of tomorrow.’ Its ultimate purpose is ‘to inspire and develop children to think creatively, reason systematically and release their ...

Last year, LEGO surprisingly teamed up with Pharrell to bring to life his biographical documentary in the animated Piece By Piece, and now, the iconic toy company will continue their relationship with ...

The cool space fighter above was created with bricks from Lego Friends’ Butterfly Beauty Shop, Olivia’s Invention Workshop, Stephanie’s Cool Convertible, and Emma’s Fashion Design Studio. It proves ...