The Chicago-based TikTok star shares her journey to sobriety and hopes for claiming a place in the beauty industry.

For Jools Lebron, being “demure” has had disastrous effects. In the age of Insta-fame, when a trendy digital post has the power to transform the average unknown into an internet icon, going viral is ...

While coining the phrase “very demure” made Jools Lebron a viral sensation, things were crashing down behind the scenes. In August 2024, Lebron, a mildly successful beauty creator on TikTok who had to ...

Add Yahoo as a preferred source to see more of our stories on Google. Dave Kotinsky/Getty Images Jools Lebron, the trans TikToker behind 2024’s “Very Demure, Very Mindful” meme, is opening up about ...

From the outside, it appeared that Jools Lebron was on top of the world in 2024. The TikTok star seemingly blew up overnight. She uploaded a video while sitting in her car, jokingly saying she did her ...

Virality is a phenomenon many content creators seek, but what happens afterward is the reality that most are not fully prepared for. While it is no secret that “going viral” on social media can change ...

*Remember August 2024? The air was thick, the planet was overheating, and somehow, a trans woman sitting in a grocery store parking lot taught the entire internet how to behave. Before the viral ...

The TikTok sensation opens up to PEOPLE about life after going viral in 2024 While coining the phrase “very demure” made Jools Lebron a viral sensation, things were crashing down behind the scenes The ...

Jools Lebron opens up to PEOPLE about her viral moment in 2024 and the fallout behind the scenes Rob Kim/Getty Jools Lebron went viral in 2024 after she coined the phrase “very demure” in a video on ...