A new stage show at SeaWorld Orlando takes to the air to present underwater adventures. “A’lure, the Call of the Ocean” features a ton of tumbling and aerial maneuvers in its story of a fisherman who ...

Tampa-based fishing gear company Sea Lime Lures will be showcasing its patented offshore trolling lure in its own backyard this weekend as the Tampa Bay Boat Show returns to the city. Anglers, boaters ...

When you cast a fishing lure out into the water and it goes beneath the surface, it enters a dark, mysterious world that you can only imagine. Perhaps that's overstating things a bit, but the fact is, ...

Amazing Underwater Footage: Watch a Yellowtail Strike a Lure captures the thrilling moment a yellowtail attacks a lure, showcasing its speed, power, and precision in stunning underwater detail. The ...