VSP Global, the health-focused vision care leader that serves 1 in 4 people in the U.S., had just undertaken a process to articulate its purpose when the pandemic hit. Was there time to get pensive ...

What is your company’s purpose? Is it strictly profit, or is there more? Some companies say their purpose is focused on the environment, feeding the poor or some other important cause. I think the ...

POSIWID stands above judgement and partisan opinion when considering any system - all one has to do is take note of its actions and outputs. And when those actions and outputs don’t align with what ...

The benefits of implementing a business purpose are beyond doubt—those that do it successfully enjoy higher market share gains and grow on average three times faster than their nonpurposeful ...

Hospitality guests and employees expect more from the brands they engage with, prioritizing authenticity and alignment with their values. Brands that lead with purpose can gain a significant ...

Here are 7 practical tools and frameworks to help your business realize the potential of its purpose — and be a beacon of hope in a time that sorely needs it. Defining and embedding a social purpose ...

President Donald J. Trump and Prime Minister Ishiba Shigeru held their first official meeting today in Washington, D.C., where they affirmed their determination to pursue a new golden age for ...