“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Old theme songs are tiny emotional portals; they pull you back into routines, relationships, even old versions of yourself.

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

This week’s question comes from A.V. Club editor-in-chief Patrick Gomez: What TV opening credits do you never skip? Considering that I’ve actually taken the show’s theme song, burnt it to a CD, and ...

When the commercial web was new, its acolytes were eager to show it off. The scientific-research and literary communities, where the web originated, envisioned it as a nonlinear platform for ...

Many of us remember when TV show openings felt like, well, little TV shows themselves—setting the mood, giving a hint about the story, and often featuring an ear-worm theme song. You probably hear one ...