Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

Too many of the standard metrics tracked by companies today are output metrics. As the name suggests, output metrics measure the outcomes, results or impacts you hope to achieve with your business.