In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Not long ago, I attended a management seminar where we viewed a short video that I believe was highly instructive and immediately applicable to carriers. In the film, a chief executive officer was ...

You can manage only what you can see. Yet, many business owners are flying blind, making decisions based on gut instinct rather than clear, reliable data. At first, it works. In the early stages, your ...

Imagine this: Your top account manager goes on medical leave, or your long-standing office admin suddenly moves out of state. Suddenly, no one can find the client notes from that major project. That ...

Vague AI claims are killing your deals. If CIOs don't stop hiding behind black-box tech and start proving their data integrity, buyers will simply walk away.

BOSTON — Another state agency is counting itself among the public officials who say they do not have the information and records they need from Steward Health Care, as red flags have been raised ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...