In the current climate of celebs shrinking down and GLP-1 usage becoming mainstream, a refreshingly natural, new type of ...

The "Influencer Marketing Platform Market Industry Trends and Global Forecasts to 2035: Distribution by Type of Influencer, Deployment, Platform, Marketing, Pricing Model, Component, Enterprise, ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

After 10 years in the influencer marketing space, I can tell you with confidence that fashion labels, beauty brands, travel companies, tech startups, and companies of all sizes are successfully ...

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. The ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...