As proactive contact becomes an integral part of customer care, the lines between outbound and inbound customer communications in the contact center are blurring, and this convergence is only going to ...

Martin Lieberman is senior content manager for ConnectedView, an online marketing company in Marlborough that offers an all-in-one solution with email marketing, social media, online survey, and ...

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

The age of social media has brought about a new dynamic in customer communications: The concept of "real time" has made companies more accountable to their customers. The application of the concept ...