Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...

Tech leaders share the engineering breakthroughs still needed to build immersive, scalable and interoperable digital ecosystems beyond today’s virtual worlds.

Lawmakers in the House and Senate introduced a bipartisan bill Wednesday that would create an advisory panel aimed at developing a national strategy for technologies such as virtual and augmented ...

A new bipartisan bill aims to jumpstart U.S. immersive technology use, research and development in a bid to keep pace with other nations. The term immersive technology refers to extended reality (XR) ...

Immersive visuals surround a scene from the film "The Matrix" during a press preview for "The Matrix in Shared Reality" on Wednesday, May 28, 2025, at Cosm Los Angeles in Inglewood, Calif. (AP ...

The acquisition of Flyover will mark a significant expansion of Brogent's global immersive entertainment portfolio. With over 9 million guests to date and a growing global footprint, Flyover has ...

Tagbin, which has developed its AI-SaaS platform Workly for task management and communication, plans to float its public ...

Clients have long used traditional tools such as journals, metaphor, movement and artwork to express what words alone could not capture. Today, immersive technologies offer new ways to explore and ...

KUALA LUMPUR - Issues plaguing the construction industry, such as delays in project completion and structural defects, can be overcome with the adoption of immersive technology. Experts believe that ...

The metaverse—an immersive, persistent, and networked virtual environment first conceptualized in Neal Stephenson's Snow Crash (1992)—integrates Virtual Reality (VR), Augmented Reality (AR), and ...