Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

How does a neuroscientific biological perspective explain behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand ...

Yesterday, I shared research from my colleague Keith Kaplan showing that stock prices often move in repeatable seasonal patterns – and why understanding when things happen can matter just as much as ...

A breakthrough AI model named Centaur now forecasts human decisions with about 64 percent accuracy. Centaur was built at the Helmholtz Institute for Human‑Centered AI by Marcel Binz and Eric Schulz.

Chimpanzees show physical risk taking peaks in infancy, not adolescence, highlighting the powerful role of supervision in ...

Risky human behavior, not aggression by alligators, is the leading cause of alligator bites, according to a groundbreaking study by scientists at the University of Florida and Centre College in ...

GAINESVILLE, Fla. – Risky human behavior, not aggression by alligators, is the leading cause of alligator bites, according to a groundbreaking study by scientists at the University of Florida and ...

Walk into any party and you’ll witness a living galaxy of behavior. Someone is brushing a friend’s hair; a couple leans close in flirtation; a group laughs too loudly over cards; others linger by the ...