Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

SCENARIO: You've been asked to write the executive summary of for a sales proposal. Because you know your competitors are also writing proposals, you want to make certain that your proposal gets read ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

The navel gazing that’s typical in an outdated “objective statement” style resume header isn’t going to help you get ahead in today’s increasingly competitive job market. Instead, you should use the ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...