The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

How to Train Your Dragon is one of my favorite animated movies of all time. With the new live-action version of the movie now in theaters, I'm unsure how to feel ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...