AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...
It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of ...
If you’ve ever asked ChatGPT a question only to receive an answer that reads well but is completely wrong, then you’ve witnessed a hallucination. Some hallucinations can be downright funny (i.e. the ...