Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Get ready for the Advertising Research Foundation’s annual Re!Think conference, which runs from March 14 to 16 and offers new, ground-breaking research on cross-platform and mobile measurement that ...

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major marketing science discoveries from the past fifty years, and explain the practical implications. In this two ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

AI is changing how creator marketing works, from identifying talent to measuring results. But most teams still aren’t set up to take full advantage. AI, artificial intelligence, businessman hand for ...