That’s what Fujifilm says it’s doing, teasing a new GFX Eterna camera for 2025 that will use the same 102-megapixel sensor in a filmmaking-focused form factor. These are usually for high-end industry ...

Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of ...

Fujifilm’s GFX100RF is the camera that the company just had to build, given the long heritage of its many roll film ancestors, but it’s very much a go-it-alone approach. Fujifilm has created a camera ...