Once synonymous with premium television, HBO has been through endless cycles of brand dilution. Now it’s bracing for another merger.

“The combination of the two gives them a seat at the table,” Naveen Sarma, managing director of S&P Global Ratings and a longtime media industry analyst, tells Page Six Hollywood. “It doesn’t put them in the YouTube category, but it certainly puts them in the same conversation with Disney or Netflix.”

Would HBO and Max tiles live within Paramount+, or vice-versa? Would HBO Max users around the world be able to access Paramount+ programming — even in countries where the latter service isn’t available?

Merger ends premium TV's original heated rivalry, brings together Showtime and HBO. "It warms my heart," Bob Greenblatt says.

Paramount Skydance's plans for Warner Bros. Discovery have been revealed, and with Netflix no longer part of the bidding process, big changes are indeed coming to the iconic studio.

The HBO-run channel previously aired a wide range of movies, based on the model it uses in the West. However, HBO Asia director of marketing communications, Caroline Wong, said: "Unlike in the West, we've found that there is a particular liking towards ...