“Gradient X is the best programmatic buying platform in mobile,” says Steve Hoffman, Amobee’s chief financial officer. “We approached Gradient X as a partner because we thought it was interesting ...
In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic ...
Gradient X, the programmatic marketing platform, has today announced the appointment of Stephan Cunningham as VP of marketplace operations. In his new role, Cunningham will manage the Gradient X ...