Nowadays, course logos get stitched onto everything imaginable. For special rounds, the trip to the pro shop for logoed merch ...

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

What are you wearing? If it’s golf apparel, there’s a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

Rarely have the logos on a golfer’s apparel garnered such interest as what Tommy Fleetwood has seen this spring, but much of that was earned. Fleetwood has been repping a wide array of golf course ...

Rarely have the logos on a golfer’s apparel garnered as much interest as Tommy Fleetwood‘s have this spring, but much of that was earned. Fleetwood has been repping a wide array of golf course logos ...