Girls’ Generation reuniting for their 15th anniversary is a triumph for the K-pop icons, while working as the latest entry in a longevity playbook for pop groups worldwide. Following the girl group’s ...

K-pop girl group Girls’ Generation (SNSD) will have a full group comeback in celebration of their 15-year anniversary, releasing new music for the first time in five years. The SM Entertainment ...

The queens of K-pop have come to collect their things. Fifteen years after the release of their debut single, “Into the New World” — a hopeful track that lives on as a protest anthem — a reunited ...